There is value in envisioning and sketching out a plan. There are times and places for thinking, contemplating, and even losing track of time in aimless wondering. But what is the cost of thinking before we act?

You cannot think your way into a new way of acting, but you can act your way into a new way of thinking.

–Unknown

In the past two years, I have given a lot of thought to how I can add value to people’s careers and lives. I have devoted hours upon hours to the contemplation of what an authentic, values-based business might look like. I have wondered about (and internally debated) the merits of writing and blogging to educate, connect with, and promote my business to the kind of person who would most benefit from my help. I have subscribed to podcasts and newsletters, read books and articles, and studied the ways that other difference makers have impacted the lives of their clients and audience.

But when it comes to accomplishing a goal, creating something new or positively impacting another person’s life, I have found that thinking about my intended action not only fails as a proxy for the action, it reliably delays it. Continue reading →